 |
 |
|
|
|
|
|
RACA consists of
graphic designer Pulsk Ravn and architect Johan Carlsson.
RACA was founded in order to invent and develop new ways of
looking at design, architecture and art. The practice is working
across these disciplines both as a group and in collaboration
with others; this is in order to be able to keep an open-minded
professional and innovative standard.
The combination of different backgrounds, education and cultures
makes us a team that have a natural and direct approach to
the solving of problems within a variety of areas, often resulting
in an unexpected solution. Our aim is to go beyond the obvious
and explore contemporary needs. Our approach to experimentation
and innovation is mirrored in our own workspace.
Located in the centre of Copenhagen RACA has created an atmosphere
for the unfolding of ideas. The space is used as a live lab
where prototypes and thoughts can be developed thereby giving
us the possibility of trying out new ideas in direct relation
to the user.
|
|
|
|
 |
|
|
|
RACA
is offering consultation and design of exhibitions, identity,
graphics, set design and architecture. We are working with
solutions of totality where the coordination between concept,
form and use are crucial.
Graphic Design
-Identity programs, posters, books, magazines and covers.
-Illustration and photography.
Exhibition Design
-permanent, temporary and travelling exhibitions, light and
sound, economical and practical coordination, transport and
set-up.
Architecture and Interiors
-domestic and public design solutions.
Set Design
-within the areas of dance, theatre and film.
Concept development and research.
|
|
|
|
 |
|
|
The
purpose with all design must be to make changes, solve problems
and to improve a specific state.
Our projects do not necessarily relate to terms like form function
and material, but consider a larger entirety. RACA works with
design based on its context, with the relation between the recipient
and the surrounding space.
We believe that in order to create design of importance we have
to relate to the social systems that we live in and are dependent
on. This is what we call social design.
One should not look at humans as being users, consumers or an
audience, but actors. We are all part of setting the scene.
Social design is focusing on the dialogue between man and society.
The conclusion is that we have to move away from designing for
humans and start designing with
humans.
This is an understanding that we highly miss in existing design. |
|
|
|
 |
|
|
|
Collaboration
Within
collaboration lie differences, conflicts, creativity, tension
and unexpected solutions. To maintain an innovative as well
as a professional level of work, RACA has chosen to collaborate
on two levels - a cross over collaboration between professions
and collaboration between designer and user. The collaboration
is a shared concentration, which results in a variety of qualities
contributing to an innovative solution of a problem.
Process
The process is a long row of tasks and results that demands
an open mind for change and the ability to try out the unknown.
RACA’s strategy of working is to involve and investigate
in what can be named as a social - society shape. We infiltrate,
participate and become a part of the subject. Precise observations
and registrations give us the ability to question, to create
and become part of a dialogue. In our process the result is
merely a link in a task, and often the result opens up the possibility
for new project. We consider the possibilities instead of staring
blindly at the result.
Invitation
RACA
works from the principle of invite in reverse to dictate.
A principle that creates curiosity keeps the conclusion open
and requests the viewer to make his own discoveries.
Perspective
It is the detail that creates the entirety.
All projects should be looked at in relation to their context
and the related surroundings. The object in its self is not
of what is of sole importance, but the condition and the reaction
it creates.
RACA considers the now and the whole, works with social contact,
social codes, cultural values, and questions the given and the
everyday. |
|
|
|
|
|
| |
|
| |
|
|
|
|
|