RACA consists of graphic designer Pulsk Ravn and architect Johan Carlsson.

RACA was founded in order to invent and develop new ways of looking at design, architecture and art. The practice is working across these disciplines both as a group and in collaboration with others; this is in order to be able to keep an open-minded professional and innovative standard.

The combination of different backgrounds, education and cultures makes us a team that have a natural and direct approach to the solving of problems within a variety of areas, often resulting in an unexpected solution. Our aim is to go beyond the obvious and explore contemporary needs. Our approach to experimentation and innovation is mirrored in our own workspace.
Located in the centre of Copenhagen RACA has created an atmosphere for the unfolding of ideas. The space is used as a live lab where prototypes and thoughts can be developed thereby giving us the possibility of trying out new ideas in direct relation to the user.

RACA is offering consultation and design of exhibitions, identity, graphics, set design and architecture. We are working with solutions of totality where the coordination between concept, form and use are crucial.

Graphic Design
-Identity programs, posters, books, magazines and covers.
-Illustration and photography

Exhibition Design
-permanent, temporary and travelling exhibitions, light and sound, economical and practical coordination, transport and set-up.

Architecture and Interiors
-domestic and public design solutions.

Set Design
-within the areas of dance, theatre and film.

Concept development and research.

The purpose with all design must be to make changes, solve problems and to improve a specific state.

Our projects do not necessarily relate to terms like form function and material, but consider a larger entirety. RACA works with design based on its context, with the relation between the recipient and the surrounding space.
We believe that in order to create design of importance we have to relate to the social systems that we live in and are dependent on. This is what we call social design.

One should not look at humans as being users, consumers or an audience, but actors. We are all part of setting the scene. Social design is focusing on the dialogue between man and society. The conclusion is that we have to move away from designing for humans and start designing with humans.
This is an understanding that we highly miss in existing design.

Within collaboration lie differences, conflicts, creativity, tension and unexpected solutions. To maintain an innovative as well as a professional level of work, RACA has chosen to collaborate on two levels - a cross over collaboration between professions and collaboration between designer and user. The collaboration is a shared concentration, which results in a variety of qualities contributing to an innovative solution of a problem.


The process is a long row of tasks and results that demands an open mind for change and the ability to try out the unknown.
RACA’s strategy of working is to involve and investigate in what can be named as a social - society shape. We infiltrate, participate and become a part of the subject. Precise observations and registrations give us the ability to question, to create and become part of a dialogue. In our process the result is merely a link in a task, and often the result opens up the possibility for new project. We consider the possibilities instead of staring blindly at the result.


RACA works from the principle of invite in reverse to dictate.
A principle that creates curiosity keeps the conclusion open and requests the viewer to make his own discoveries.


It is the detail that creates the entirety.
All projects should be looked at in relation to their context and the related surroundings. The object in its self is not of what is of sole importance, but the condition and the reaction it creates.
RACA considers the now and the whole, works with social contact, social codes, cultural values, and questions the given and the everyday.