RACA at Moderna Museet, Stockholm,
Sweden, 26th Aug.– 4th Sept. 2005
Modern art museums of today serve a much bigger role than
just supporting knowledge and culture, acting as social spaces
for events, business meetings, family excursions, coffee drinking,
etc. The art museums have moved from being a non-commercial
free space towards a more commercial and sponsored lifestyle
experience. This change in program challenges the way in which
art is communicated and how the visitors are receiving it.
Moderna/Moderna by RACA explores
the meeting between the art and the populist culture, by merging
the museum shop and the collections into one designed unit.
A dynamic meeting-place that trigger a dialogue between visitors,
art and the museum; discussing methods of communicating art,
and questioning the role of design and brand in relation to
lasted for ten days during which time RACA acted as employees
of Moderna Museet. Dressed in the museum’s own uniforms,
acting as guides, RACA took part in the daily routines of
the Museum. Meeting up with the staff for morning coffee,
having lunch with them and checking out at the same time in
Moderna/Moderna mirrors Moderna
Museet itself, using imitations of shapes and codes already
in existence at the museum.
An intense period of conversations about joy, confusion, promotion
23th Nov. 2005 a seminar following up on the project was hold
at Moderna Museet, Stockholm.
Moderna/Moderna by RACA in
collaboration with Craft in Dialogue/IASPIS and Moderna Museet.
Download documentation & writings about the Moderna/Moderna
project at Moderna Museet (pdf file, 5mb).